Boulder Collective gave the non-profit envX Project a platform to effect change by building them a strong digital presence.
envX Project: Giving Enviromentalists + Nonprofits a Fighting Chance
The folks over at envX Project, a non-profit based in Boulder, asked us to give them a strong digital presence, including a modern website + brand, so that they could in turn provide free digital marketing services to environmental non-profits and scientific organizations.
Develop a unique + representative brand for envX Project to give them immediate credibility and name recognition.
Build a mobile-responsive, elegant website with industry-leading CSS techniques, such as parallax, that wouldn’t affect site performance.
Create and brand a social media and digital advertising campaign, using animated HTML banner ads and custom graphics.
Developing a cohesive brand identity was the most difficult challenge for this project. We tested a variety of options, but hit the mark with a design scheme that conveyed elements of both technology and nature.
We designed this main page of this site to include a variety of layered images with CSS parallax effects to give a unique and memorable user experience.
For the client’s ad campaign, we decided that animated HTML5 banner ads would be the best solution. Our team developed + tested a variety of modern and visually-pleasing ads to include.
Technology meets nature
We developed a brand identity that conveys notions of technology, nature, and modernity.
Elegant, simple web design
We added complex gradients, hero sections, and parallax effects to give the user a simple, enjoyable experience.
Ad design + campaign
We designed, tested, and ran a variety of animated, browser-friendly HTML5 + social media ads.
Our social media + Google Adwords campaign for envX was wildly successful, with over 800,000 ad impressions in one month (on a relatively small ad budget).
Our site hit the mark – upon launch (and in combination with our ad campaigns), the envX had a very high conversion rate and kept users engaged for a relatively long time. Goal accomplished!
The most important thing we delivered to envX was credibility. They went from an unknown non-profit to a credible organization with a professional and efficient appearance.
Boulder Collective works with Shelton Group to give them a multi-faceted digital foundation.
Field to Market.
Boulder Collective helped Field to Market turn its annual sustainability report into a modern, mobile-responsive website.